129765769054120415_30After a year in Office, General Manager of Shanghai GM, lead Ye Yongming attempts to change marketing system.
In business areas such as Shanghai Volkswagen, Dongfeng Nissan after the reform is completed, recognized as the Chinese automobile marketing models in the field of enterprise, Shanghai GM has been entangled in a current of change. Shanghai GM Buick dealer Conference in Guangzhou recently broke, BuickChange has already started, from the reform of 6 sales area for 10 distribution centers.
Informed sources revealed to the daily economic news reporter and marketing system in the reform of the Chevrolet brand, 8 sales regions change to 15 distribution centers. Shanghai GM sales for 2015 within reach 2 million, before the marketing system is difficult to support such a huge sales,Changes become inevitable. Ye Yongming change a year ago
tera power leveling, former General Manager of the Shanghai GM to a new height of Ding Lei in Zhangjiang group representation, took over as Ye Yongming is considered high disk access.
Tests taken to new heights with Shanghai GM Ye Yongming. At the Shanghai Auto show last year during publishingLdquo; my task is to continue to be Shanghai GM in the leading position in the industry, goal is to challenge 2 million vehicles; V culture-driven strategies. Marketing origins Ye Yongming understands importance of marketing to sales.
In mid-February this year, sharp Po listing ceremony, Deputy General Manager of Shanghai GM said journalists gloss over with the asking of Cai Bin, Shanghai GM marketing system reform on the pipeline. For channel change reasonIs 1 million vehicles, Buick is 900,000 vehicles, Chevrolet and Buick sales almost doubled sales in the future than now 1 time, relying on existing marketing systems fail to achieve such high sales, senior has been in the channel change, From the reform of 6 sales area for 10 distribution centers.
This major reform of marketing system is the decentralization of headquarters right, original sales functions as the principal distribution centre into a bazaar of tasting the sales and after sales, network development in a regional institution, depending on the local conditions to develop a variety of business policy. A sponsor's Shanghai GM dealer told reporters,; Original main geographical sales area, the main city (quote picture parameters)
diablo 3 power leveling, distribution centre for the regional decrease, such as East China, including Shanghai, Anhui, Hubei and Jiangxi, now only Shanghai and Anhui Province, for more granular management of dealers.Center yourself according to sales goals, distribution center can be designated distributor business policyMarket share fell to 14.14%. In July 2004, Executive Manager Ye Yongming as Shanghai VW sales and market, launched in 2005, marketing marketing strategies of structural adjustment was seen Shanghai VolkswagenGas.
But after the distribution centre marketing modes running smoothly, svw started sales of quick recovery, champion in 2008 to regain the throne.
Changes not only of Shanghai GM, Dongfeng Nissan distribution centre in this year model. 2 million tests at a time when reform Shanghai GM marketing system, show stagnation in development of industry trends, Shanghai GM high on thisAnnual sales target is very cautious.
Shanghai GM has set the sales target of 1.3 million, sales were only up to 70,000 vehicle than last year in 2015 to reach 2 million, this is obviously a challenge. On the annual meeting of the Shanghai GM Buick dealer, Buick's Marketing Department said Shi Hong to the dealer,No new models this year, two models of SUV to be listed by the end.At the annual meeting of the Shanghai GM Buick dealer on outgoingA Shanghai GM Buick dealer sales manager told the daily economic news reporters,Is the new distribution centre, estimated distribution centre staff have not yet in place.
Informed sources claimed to reporters recently Shanghai GM mass recruitment of new people and channel management trainer, aims to allow people to quickly assume the distribution centre, channels of spade husbandry. It is understood that the distribution center will increase its dealer evaluation,And after sales manager and Marketing Manager for review
diablo 3 gold, test drive now, maintenance staff of the High Commissioner has assessment, assessing more detailed.Have more power.
Advantages of this model is flexible and efficient, you can quickly grasp the different information in different regional markets. The analyst also pointed out that the distribution center in localization, localization staff familiar with the local market, formulating market policies more in line with local consumers, but three or four line urban talent shortage is the distribution center of important obstacles. (Economic news daily)
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