wot power leveling are this pair of strange luck influential in local factory - WZF

December 23 is the Christmas of restful night before today, late at 8 o'clock, the Yin Tongyue of president of strange luck car that busied one day is in the office of headquarters of lake of strange luck overgrown with weeds, accepted " daily of the first finance and economics " exclusive special interview. Constrictive big to influence of car line of business daily of the first finance and economics: Since this year, monetary policy all the time with constrictive give priority to, is this influential to car line of business? Yin Tongyue: Constrictive policy is very old to our influence, automobile industry is a long industrial chain, business of the supplier in this chain, production and agency are annulus annulus buckle closely, if a supplier or dealer capital catenary appear problem, be produced with respect to what can affect us or sell. When economic policy is loose, the enterprise can borrow money to the bank directly, but when the money is constrictive, it is very difficult to borrow money from the bank, especially medium and small businesses. Sometimes, move to make sure our agency, supplier is regular, we still need to move to be saved sometimes, help them. According to the spirit of conference of central economy job this year, the economic carry of next year is soon it is a target with steady growth, will adopt firm monetary policy, I think the financing environment of next year is met relatively comfortable this year. Daily: Be about to go 2011, what is the greatest pressure that your company place encounters? Have to the profit 2011 how old influence? What measure to adopt to give dissolve? Yin Tongyue: Since this year, the change of environment of domestic car market, to China own brand enterprise created greater pressure, it is domestic car consumptive market upgrades and car consumption policy changes the integrated action of two respects element, caused the overlay effect of the influence. The change of market environment caused an effect to our sales volume, but the whole of promotes a specification us market product structure of sale rises. Say so, occasionally pressure is not an evildoing. To answer the change of environment of this kind of market, last year, we begin to carry out new transition of round of strategy, this is the transition of deep administrative levels, of system of the brand that involves a company and product structural frame, research and development change and purchase, each respects such as resource of production, manpower. Core purpose promotes our system capability namely, form our core competition ability. Exit adds compared to the same period fast daily of about 80 �� : International demand is atrophic, the order that brings about many China to create a company glides, whether did the car exit of strange luck get affect? Yin Tongyue: Strange luck exports current figure is about 160 thousand. The situation is pretty good still, add compared to the same period fast about 80 �� , market of the export that use a car is taken in international, strange luck sells a rank the first, occupy the whole nation to export 80% . Current, strange luck overseas has built 16 production base, with network of many 1000 dealer and service station of many 800 major. Daily: The certain state that strange luck exports and area, if the national politics such as Egypt is not stable, are this pair of strange luck influential in local factory? Yin Tongyue: Resemble Egypt such market, produce convulsion this year wot power leveling, very big to our influence. Normal circumstance issues us one year to sell 10 thousand go to 20 thousand, reduced 10 thousand at least this year. Syrian market also is such. Daily: With other and own brand world of tanks power leveling, area of strange luck exit also is most exit reachs underdeveloped area, very few exit reachs European Union and American area. Because these countries installed a car to export the camp on the technology,you consider as, what is the export program of future of strange luck car? March the plan of Euramerican market? Yin Tongyue: The internationalization strategy of strange luck, having specific strategic measure and plan. Say well and truly, the rising still market with strange luck at present most exit namely medium income country, e.g. Russia and Brazil, is not to develop area. To entering developed country market our strategy is careful enter, successive. Say objectively, although our partial product already reached the admittance level of developed country market, but we are apart from what enter the developed country market such as European Union and United States to still have certain difference in the round at present, not be the problem of technical camp merely. But this " wall " we should be touched sooner or later, after all this is the whole world divides a few the biggest markets beyond China, want to make global brand, these markets must want to go in, the investment that makes is worthiness. Wait for developed country market to entering European Union, United States, at present we do not have specific timetable, this should make good product preparation above all. Daily: In the sale of strange luck, what kind of scale do home and international become? Can be future paid attention to inside need exterior still market? Does market respect need what to measure there is inside mining? Yin Tongyue: This year, overseas market sales volume occupies us about 1/4 of total sales volume. "Without inside flabby, outside notting have not strong " , home of base oneself upon, to abroad development, the company that becomes internationalization and even globalization is our target, because this did not come,overseas market sales volume is occupied in our sales volume in comparing, still meet escalate. To home market, we hope future can hold the market share of 10 �� . The centre of gravity that the industry upgrades is brand daily: Automobile industry structural adjustment is " 925 " first job, does strange luck upgrade in the industry what kind of effort to make in the process? Yin Tongyue: The outlet that industry of a nation grows should rely on a product to rely on a brand even not only. Although amount of our country GDP is large, foreign exchange reserve is much, but price of excessive of Chinese product brand is at present common not tall, the more that Made In China represents is low. Our industry upgrades even if promote brand excessive price force. A car has 70 many module, 1000 many components, there is 20 thousand if be being broken into pieces further many component wot power leveling, from statistical go up for, a component appears very small inadequacy, combination of so much component rises, occurrence problem inadequacy turns over times broaden the scope very easily. So, how to prevent the happening of these breakdown, that relies on system and flow with respect to need. Had system and flow, recommit mistake nevers mind, the system that we build and flow make aeriform net, will potential problem gives held off. Daily: What is the predicament that strange luck comes up against in the process of this one change? How do future adjusts a target consider? Yin Tongyue: The Chinese auto industry in the past is own brand enterprise and joint-stock brand enterprise are " one should care his own business " , but present situation is different, joint ventures product is in be down explore, own brand enterprise wants to go up. The try to find out below price of joint ventures product is easy, but own brand goes up have the ceiling, the difficulty that the breakthrough faces is very much. Want a breakthrough to must want to build a brand, build a brand to just have an outlet. If Chinese product always is low qualitative low, can imitate only, have no way out for certain, the country also has no way out for certain. The growth that our country relies on sacrificial environment and resource to prop up an amount to go up cannot be long. We should build a brand, be about to had made the product above all, do all things essence of life, this need spends money and time, at the same time short-term possible meeting lowers development rate. Daily: A kind of viewpoint thinks, joint-stock development also is development, economic benefits is very good also, you how look upon this one viewpoint? Additional, you how is regard joint-stock and own brand? Yin Tongyue: Joint ventures, it is a kind of mode of industry of our country automobile, china should become car powerful nation, must want to have own automobile industry, own oneself core technology and brand, such ability promote national macroeconomic quality. China wants those who realize auto industry to overtake, those who lean is own brand enterprise. As to joint-stock and own brand it is in is joint-stock brand substantially, its value, want to see it whether can build system of its research and development truly, have oneself core technology and brand, whether be helpful for the long-term development of Chinese automobile industry.